Prosper Newsletter: May 2006 > Marketing

You understand that the following information is educational in nature and is not intended to be legal, accounting, or tax advice. You are responsible for your own financial decisions and should consult your own legal, accounting, and tax advisors before making your financial decisions.

Dreams Come True For Professional Fund Raisers With Coaching/Prosper By Their Side!

As professional fundraisers, Joe and I have traveled the country working with hundreds of philanthropic individuals and organizations. Often, we'll hear comments like, "this is really easy if you know how," or "more people need to know what it means to be a philanthropist." Like many professionals (and many of you), we often thought, "We need to write a book about this." However, how do you find the time? We read several books, and contacted many individuals, and then we had a meeting with Proper, Inc. We then met our coach, and what happened next is going to change our lives.

Our coach listened to our grand plan and all our ideas. He talked us through what we really wanted to accomplish and what where our dreams. Finally, he organized our thoughts and put us on a path. He worked with our demanding travel schedules and odd hours. Often we would call in or email from various locations. Our coach was flexible, and always available for a quick email or short phone call. His weekly assignments were challenging, but kept us fired up, making a seemingly impossible job, not only possible, but gave us just enough glimpse of our end goal that we had the confidence that we could and would accomplish our goals. He taught us marketing principles and techniques that can only be learned from personal trials and experiences. It didn't end with our coach. Individuals from technical support helped us with website details. Marketing experts gave us advice about book publishing, e-books, and small details that have made a large difference. The design team helped create a book cover and a "brand" for our site. We felt like we were part of a complete team. Teams where all the members are genuinely interested in helping us succeed!

With our coach and Prosper our plan is nearing completion. We've created a website. Eventually, this site will be a site that provides families, and small organizations, with information on educational topics, fund raising, and educational products and tools. Set one was to establish the fund-raising aspect and complete the book. We've accomplished step one and are excited about our future with our fabulous team. Prosper has taught us that dreams do come true, and the best way to accomplish them is with a coach! And the great team the coach bring along!

-Chris M.
Rexburg, ID

Tip of the Month

Subscribe to as many marketing, direct mail, internet marketing, and other industry publications you can get your hands on. Many you can get for free through email, and they may also send you hardcopy subscriptions as well. Make sure you spend a little time each week (preferably every day) staying aware of what is going on in your industry and focus. Grab a book by one of the expert's in your field and write a short commentary on it or on a chapter of the book. Post this commentary in your own weblog (blog), or create one for that purpose if you don't have one.

A blog is a great way idea for three main reasons: 1. fantastic strategy for getting people to a website 2. develops a community of like-minded thinkers and buyers 3. dramatically enhances your credibility as an authority in your field

The overall goal is to stay on the cutting-edge of your industry, as well as leveraging your knowledge of the latest trends, influences, and events happening in your world.

SEO Targeted Training

In this course you will learn how to create an effective search engine optimization campaign for your website. You will learn important tips and tricks to successfully rank your website for keywords within the top listings on the major search engines.

These are some of the key strategies you will learn:

For more info