Prosper Newsletter: March 2006 > Marketing

You understand that the following information is educational in nature and is not intended to be legal, accounting, or tax advice. You are responsible for your business decisions and should consult your own legal, accounting, and tax advisors before making business decisions.

Relationships Help Build Sales; Business For Virginia Woman!

I just wanted you to know that since I last emailed you, I have gone from about two people who ordered from me to over 20. Things picked up last month. I have also sold some items on eBay as well, one music box sold for close to $200 in an online auction and a close second sold for over $70. 99% of my orders have come from ladies, and I have been able to talk to a few of them of them as well.

I think that the sales part is good, but what really is great is having a customer base that I can work on building a trusting relationship with. A person's having their own list just makes things easier. I even had one gentleman sign up for my newsletter on Monday. He was the first. I wasn't putting a whole lot of stock in the newsletter part, but I was proved wrong. So, things are finally looking up.

I appreciate as always your kindness and guidance. Thanks for all of your help. Have a safe and blessed New Year.

-Monique H.
Stephens City, VA

Find as many business partnerships that you can. One way to grow your business is to look at all of the potential available to you and your business by partnering with other complimentary product and service-based businesses. Some entrepreneurs have built huge synergies by seeking and securing strategic alliances with companies in their industry. Seek the complimentary, non-competing businesses in your business arena.

One easy way of going about it is to identify products and services which you know your target market is buying, will buy, or wants to buy. Try to find the suppliers of these products and services. These companies that supply the product or service are your potential business partners.

One example is allowing another business or website to sell your products for you. I have allowed a partner website to sell my books on their site. Check out my site www.truthaboutwealth.com, and my partner's site www.eplanit.biz to see how it works. We have worked out a partnership commission. This is a typical arrangement. Call into the resource line to ask how to set these up.

Marketing Targeted Training -- Host Beneficiary Relationships/ Joint Ventures

  • 3 one-on-one mentoring sessions
  • 30-45 minute sessions

This is an advanced course focused specifically on Host Beneficiary Relationships. These allow you to utilize existing good will and strong, bonded relationships that all sorts of other companies and professionals already have established with prime prospects for your product or service. The question you have to ask yourself is this: Who in your marketing area is already selling the customers you want to reach or the clients you want to serve? They would be selling something that either comes before, goes along with, or follows the product or service you would sell to these people.

In this module of 3 coaching sessions, the student will learn to implement a host beneficiary relationship within their industry.


   
 

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