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Coaching Help and Word of Mouth Increase Pharmacy Sales by 127% |
Since December 31, 2003, to June 30, 2004 our business had grown in sales by 127%. Our production is averaging 12 to 15 prescriptions per day, five days per week. Our most important growth factor seems to be, patient word of mouth. It is interesting however, that most of the individuals are not very interested in our friends and family referral program with discounts. It is working, but most people just tell a lot of other people and say they are so excited about us, and don't care about the discounts. We have been so busy, I have been working in the lab as a Tech, so the website is suffering right now. We have Pharmacy students working for us this summer, and are getting ready to hire a fulltime Tech by the time they go back to school. I hope that this will give me time to update the website and complete some of the other pieces of the website. This fall we will be doing two more things that will increase the business. One, we will expand our marketing to some of the new parts of the Inland Empire that we have not covered. This will also include contacting exercise places, Gyms, and Physical Therapists, etc. We have some exciting seminar opportunities coming our way toward the end of the year. Second, we are beginning to plan our second phase-- adding sterile compounding and the room and equipment that goes with it, and our preventive care program. If things stay on track as they have been, I anticipate we will do better than 200% growth in sales for the year. Thanks again for your help!
- Gordon and Raylene M.
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| Watch some TV! Not all kinds of television will help you with your marketing, but the infamous infomercial is definitely a 30-minute block of TV that can be worth your time. Most infomercials are structured with one purpose in mind – SALES! Not just any kind of sales…direct response sales. They are geared toward 1) grabbing your attention, 2) getting you interested in a product/service, 3) giving you a burning desire to buy, and 4) asking you to take action (BUY NOW).
Not all infomercials are as effective as others, but many of them contain common elements. Infomercials are a great way to learn more about writing good copy, the psychology of selling, risk reversal, testimonials, hitting hot buttons, and using emotion to make and close the sale.
Like many forms of marketing, TV can be extremely expensive. Infomercials are very tight on time, and so the scripts and what information is presented will usually be tapered down to most effective and precise content possible. You can be sure that if it is an infomercial, it is there for a reason. In most cases that reason is SALES!
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Targeted Training on Direct Mail
• 3 one-on-one mentoring sessions
• 30-45 minute sessions
This is an advanced course focused specifically on Direct Mail. This is salesmanship or saleswomanship in action. It affords you the opportunity to take your most powerful sales presentations and turn them into printed messages you can deliver into the hands – and into the minds – of all the prospects you ever want to reach.
Direct mail gives you enormous flexibility and enormous possibilities. It allows you to contact people and businesses your normal selling methods don’t allow you to reach.
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